About Us

Previously a Marketing Executive for Major Blue Chip Clients, Yvonne Fell Pregnant & her suited & booted career was put on hold. Unfortunately after experiencing a very difficult pregnancy having had her ovary and tumour removed during pregnancy, Yvonne then suffered life threatening PPCM ( Pregnancy related heart failure). While recovering on life support her daughter was also diagnosed with CDH (Congenital Diaphragmatic Hernia) things were touch & go for both Mother & Daughter & both required Life support.

Thankfully things improved, however Yvonne didnt return back to work while so poorly for a number of months. Her daughter Ava Rose Survived pioneering surgery at Alder hey Hospital & Yvonne fully recovered from heart failure ableit left with severe health anxiety.

After two years suffering Mental Health Anxiety, Yvonne channelled her anxious thoughts, focus & attention to her love for fashion......here born was ‘Belle Emporium Fashion’ within her living room, Garage and Bedroom! Subsequently moving to a warehouse to support the online growth, and in 2016 Belle opened their first Retail Store in Warrington, Cheshire.